Lex Luga known as “Da Backwood Ambassador” is an industry legend who happens to be the founder of The Hood Idol Tour, along with being radio personality syndicated on multiple radio stations spearheaded by 94.3fm in Jackson, Ms. He is also a Tv Personality on It’s Lit Tv airing on channel 18 in Jackson, Ms along with airing worldwide via Roku on the Hype Network.
Known as a Marketing Expert in the music industry for his vast knowledge and networking skill, Lex Luga is highly sought after by major and independent labels for his ability to break artists in Mississippi and beyond. He is one of the most influential tastemakers in the Southern Region.
His latest venture led him to create Hood Idol the Magazine which is distributed worldwide in hard copies and digital formats giving undiscovered artists a chance to be recognized along with underground industry record breakers and models.
Lex Luga’s hard work and dedication in the music industry has landed him much acknowledgement as well as a number of nominations and industry awards. He has been featured in various publications around the country, including The B-Barack out of Europe, Hype Magazine, Pure Truth Magazine and Swag Magazine along with others. His awards include Mississippi Industry MVP, Hottest Movement of the Year, The Triple Threat award, Radio Personality of the Year, and Hustler of the year just to name a few.
E.C.M.D. has also presented him with a RIAA Certified GOLD Record for his role in breaking major recording artists in his region. He’s also received multiple Digital Radio Tracker Plaques for his record breaking skills and affiliations.
Never content to sit back and rest on his laurels, Lex Luga is constantly on the move trying to help new artists become successful in the music industry. Staying true to his creed “invest in yourself and put God first, family second, and as long as you keep working hard toward your goal, money will come.” With his ambition, drive, determination and penchant for hard work, Lex is destined to become a music industry icon.